A message from the owner

Since childhood, I've had a passion for fishing. This passion has had me in hot pursuit of everything from bluegills to musky and from ballyhoo to blue marlin. Fresh water, saltwater, creek, pond, lake, river, whatever... if there's water, there's probably fish to be pursued.

All of this passion has spilled over to developing concepts to make better and more effective lures for the serious fisherman. Hence, Bugeye Fly and the new Skirt Chaser spoon... the result of nearly forty years' experience pursuing and catching Great Lakes salmon. New from the water up, our products are not "knockoffs" of another product. Our lures are innovative, unique and painstakingly crafted to bring you the most effective lures of their kind. Period.

I hope you will enjoy great success with our lures!

Sincerely,

Ron Avery
President of Deathwish Lures, Inc.